A gap analysis is a strategic planning tool used to identify the difference (“gap”) between the current state and the desired future state of a business or project. It helps organizations understand where they are currently, where they want to be, and what steps are needed to bridge the gap between the two.

Overview of the Gap Analysis

Gap analysis is a systematic approach to assess the current state of the organization or project and compare it to the desired future state. The analysis helps identify discrepancies or “gaps” between the two states, enabling the organization to plan and strategize for improvement.

Download the Gap Analysis Template

Purpose of the gap analysis

The purpose is to understand the current performance, capabilities, or status of the organization or project in relation to its desired goals. The main objectives of the gap analysis may include:

1. Identifying areas of improvement: Determine which aspects of the organization or project require enhancement to meet the desired objectives and performance levels.
2. Setting realistic targets: Establish specific, measurable, achievable, relevant, and time-bound (SMART) targets to bridge the identified gaps.
3. Formulating actionable strategies: Develop strategies and action plans to address the identified gaps and improve the overall performance.
4. Aligning with strategic goals: Ensure that the organization or project is aligned with its strategic objectives and long-term vision.

The gap analysis is usually performed by the business analyst or product manager. Learn more about the role of the business analyst here.

Become a Business Analyst with Work Experience and secure your career as a BA

Gap Analysis in 5 steps

1. Identify Goals and Criteria: Clearly define the organization’s goals and objectives. Establish measurable criteria or key performance indicators (KPIs) that will be used to assess the current state and measure progress towards the desired future state.
2. Assess Current State: Gather data and information about the organization’s current performance and capabilities. Compare the current state against the predefined criteria to identify gaps and areas where the organization falls short of its goals.
3. Define Future State: Envision the desired future state of the organization. Set specific, achievable, and time-bound targets aligned with the organization’s strategic vision. This step serves as the benchmark for assessing progress during the analysis.
4. Analyze and Interpret Gaps: Analyze the gaps between the current state and the future state. Identify the root causes and contributing factors to the gaps, considering both internal and external factors that influence performance.
5. Develop Action Plan: Create an action plan to bridge the identified gaps. Propose strategies, initiatives, and solutions to address weaknesses and capitalize on opportunities. Establish a timeline, allocate resources, and assign responsibilities for implementing the action plan. Regularly monitor progress and adjust strategies as needed to achieve the desired future state.

Download the Gap Analysis Template

The need to perform gap analysis / application of gap analysis / types of gap analysis

1. Goal Alignment: Gap analysis helps align an organization’s objectives with its actual performance. It ensures that the organization’s goals are realistic, achievable, and grounded in the current capabilities and resources.
2. Performance Evaluation: It provides an objective evaluation of an organization’s current state, including strengths, weaknesses, and areas for improvement. This evaluation is crucial for understanding where the organization stands in comparison to its desired future state.
3. Strategic Planning: Gap analysis is an essential component of strategic planning. It helps organizations identify the gaps between their current position and their strategic vision. This information is critical for formulating effective strategies to bridge those gaps and achieve long-term success.
4. Resource Optimization: By identifying gaps, organizations can optimize the allocation of resources. It allows them to prioritize areas that require immediate attention and allocate resources efficiently for the most impactful outcomes.
5. Decision-Making: Gap analysis provides a data-driven basis for decision-making. It helps leaders and stakeholders make informed choices about resource allocation, investments, and strategic initiatives.
6. Risk Management: Understanding gaps and weaknesses helps organizations identify potential risks and vulnerabilities. Addressing these gaps proactively can minimize risks and prevent potential issues from escalating.
7. Continuous Improvement: Gap analysis fosters a culture of continuous improvement within the organization. It encourages regular assessment and adjustment of strategies to adapt to changing circumstances and remain competitive.
8. Customer-Centric Approach: For businesses, gap analysis helps in understanding customer needs and expectations. By identifying gaps in customer satisfaction and experience, organizations can tailor their products and services to meet customer demands effectively.
9. Performance Measurement: Gap analysis provides a benchmark for measuring progress and success. Organizations can track their improvements over time and evaluate the effectiveness of their initiatives.
10. Compliance and Regulatory Requirements: In regulated industries, gap analysis helps organizations ensure compliance with industry standards, laws, and regulations. It allows them to identify and address gaps in meeting these requirements.

Scope of the gap analysis

The gap analysis will have its scope defined, including what aspects of the organization or project will be covered and what will be excluded. The scope may include specific departments, processes, systems, or functions. Be sure to clarify the boundaries and limitations of the analysis to manage expectations.

1. Inclusions: Clearly state what will be covered in the gap analysis, such as financial performance, operational efficiency, customer satisfaction, or specific project deliverables.
2. Exclusions: Specify what will not be part of the analysis to avoid any misunderstandings. For instance, it might be necessary to exclude certain factors that are not within the scope of the current project.
3. Timeframe: Mention the time period for which the analysis will be conducted. It could be the current fiscal year, a specific quarter, or a certain phase of the project.
4. Data Sources: Describe the data sources that will be used to gather information for the analysis. These may include internal reports, interviews, surveys, or external benchmarks.
5. Constraints: Highlight any constraints or limitations that may affect the analysis, such as resource availability, time constraints, or data accessibility.

Download the Gap Analysis Template

Benefits of performing a gap analysis

Gap analysis offers several benefits to organizations and projects:

1. Identifies Opportunities for Improvement: Gap analysis helps organizations identify areas where they are falling short of their goals or desired outcomes. By understanding the gaps between the current state and the future state, organizations can identify specific areas for improvement and growth.
2. Sets Clear Objectives: Gap analysis sets clear and measurable objectives for the organization or project. It defines the target outcomes and provides a roadmap for achieving them, enabling better focus and direction for the team.
3. Optimizes Resource Allocation: By identifying areas with significant gaps, gap analysis allows organizations to prioritize resource allocation. It ensures that resources such as time, budget, and manpower are allocated to the most critical areas for improvement.
4. Enhances Decision-Making: Gap analysis provides a data-driven basis for decision-making. It helps leaders and stakeholders understand the potential risks, benefits, and impacts of various choices and strategies.
5. Encourages Continuous Improvement: Gap analysis is a continuous process, and organizations can regularly assess their progress and adjust strategies accordingly. It fosters a culture of continuous improvement and adaptation to changing circumstances.
6. Aligns Objectives with Strategy: By defining the future state and comparing it with the current state, gap analysis ensures that objectives are closely aligned with the organization’s strategic vision. It helps ensure that efforts are directed towards achieving the organization’s long-term goals.
7. Promotes Accountability: Gap analysis assigns responsibilities and accountabilities for bridging the identified gaps. It clarifies who is responsible for what tasks, improving accountability and ownership among team members.
8. Increases Efficiency and Productivity: Addressing identified gaps often involves streamlining processes and eliminating inefficiencies. This leads to increased overall efficiency and productivity in the organization.
9. Mitigates Risks: Gap analysis helps identify potential risks and challenges that may hinder progress. By addressing these risks proactively, organizations can reduce the likelihood of negative outcomes.
10. Boosts Competitive Advantage: By identifying and addressing gaps, organizations can gain a competitive advantage in the market. They can differentiate themselves by offering superior products, services, or processes compared to their competitors.

Techniques used to perform gap analysis

Several techniques are used to perform gap analysis, depending on the context and the specific requirements of the analysis. Some commonly used techniques include:

• SWOT Analysis: SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is a widely used technique to assess the internal strengths and weaknesses of an organization and external opportunities and threats it faces. By comparing strengths and weaknesses to opportunities and threats, gaps can be identified, and strategies can be developed to address them.

• Benchmarking: Benchmarking involves comparing an organization’s performance metrics with those of industry peers or best-in-class companies. It helps identify performance gaps and highlights areas where the organization lags behind or excels, providing insights for improvement.
• Performance Metrics Analysis: This technique involves analyzing key performance indicators (KPIs) and other relevant metrics to assess an organization’s current performance against predefined targets or industry benchmarks. Any gaps between the current and desired performance levels can be identified and addressed.
• Customer Feedback and Surveys: Collecting feedback from customers through surveys, interviews, or focus groups can help identify gaps in customer expectations and experiences. Customer feedback is crucial for understanding areas where the organization needs to improve to better meet customer needs.
• Process Mapping: Process mapping visually represents the current processes within an organization, helping to identify inefficiencies, bottlenecks, and areas of improvement. Comparing the current process with the desired future state can reveal gaps that need to be addressed.
• Capability Maturity Model (CMM): CMM is a framework used to assess and improve the maturity level of an organization’s processes. By comparing the organization’s current maturity level to the desired level, gaps in process maturity can be identified.
• Gap Analysis Surveys and Questionnaires: Specific surveys and questionnaires can be designed to gather targeted information about various aspects of the organization’s operations. The results can then be compared to ideal or desired conditions to uncover gaps.
• Cost-Benefit Analysis: Cost-benefit analysis helps evaluate the financial impact of different strategies and initiatives. It can be used to compare the cost of implementing improvements against the potential benefits to identify the most cost-effective solutions.
• Risk Analysis: Analyzing potential risks and vulnerabilities can help identify gaps in risk management practices. This analysis enables organizations to develop risk mitigation strategies and improve their resilience.
• Employee Feedback and Stakeholder Interviews: Gathering feedback from employees and stakeholders within the organization can provide valuable insights into operational challenges and potential gaps that need to be addressed.

The choice of technique(s) for gap analysis depends on the organization’s goals, available data, and the complexity of the analysis. Often, a combination of these techniques is used to gain a comprehensive understanding of the gaps and develop effective strategies for improvement.

Download the Gap Analysis Template

Current State Assessment

Be sure to provide a comprehensive description of the current state of the organization or project. Include details about its current structure, processes, systems, and overall performance. Describe the organization’s current position in the market, its products or services, and any recent developments or changes that have taken place.

Define Key Performance Indicators (KPIs) and Metrics, Current State and Issues

Identify and present the key performance indicators (KPIs) and metrics that are used to measure the current state. KPIs may vary based on the organization’s goals and objectives, but they should be relevant to the specific scope of the gap analysis. Common KPIs may include financial metrics (e.g., revenue, profitability), operational metrics (e.g., efficiency, productivity), customer metrics (e.g., satisfaction, retention), and quality metrics (e.g., defects, errors).

Assess and outline the strengths and weaknesses of the organization or project’s current state. Consider both internal and external factors that influence its performance. Strengths may include areas where the organization excels, such as strong brand reputation, efficient processes, or a talented workforce. Weaknesses may include areas of concern, such as outdated technology, inefficient workflows, or limited market share.

Identify and highlight any significant issues or challenges that are affecting the current state. These may include obstacles that hinder progress, obstacles that prevent the organization from reaching its goals, or issues that have the potential to cause significant impact. It’s essential to be specific and provide evidence or data to support the identified issues and challenges.

Future State Definition

Ensure that describe the desired future state of the organization or project. Paint a detailed picture of what the organization aims to achieve in terms of its structure, processes, capabilities, and overall performance. Explain how the future state aligns with the organization’s long-term vision and strategic objectives.

Outline the specific goals, objectives, and targets that the organization aims to accomplish in the future state. Goals are broad, high-level statements of what the organization wants to achieve. Objectives are more specific and measurable outcomes that contribute to the achievement of the goals. Targets are quantifiable metrics or milestones used to track progress toward the objectives.

For example:

• Goal: Increase customer satisfaction and loyalty.
• Objective: Improve customer service response time by 30%.
• Target: Achieve a customer satisfaction rating of 90% by the end of the next quarter.

Explain the organization’s vision for the future state and how it fits into the broader strategic direction. The vision should be a clear and inspiring statement of the organization’s long-term aspirations and what it aims to become. Describe how the future state aligns with the organization’s overall strategy and how it supports growth, innovation, or market expansion.

Download the Gap Analysis Template

Gap Identification

With the above done, you will not be able to conduct a detailed comparison between the current state (as described in Section II) and the desired future state (as outlined in Section III). Identify the gaps or differences between the two states in terms of processes, capabilities, performance, and any other relevant aspects. Use visual aids such as tables or diagrams to present the comparison clearly.

If feasible, quantify the gaps between the current and future states using the key performance indicators (KPIs) and metrics identified in Section II. Provide numerical values to represent the differences and demonstrate the extent of improvement required to reach the future state targets. Quantifying the gap helps in prioritizing areas for improvement and sets a clear target for each identified gap.

For example:

• Current State: Customer satisfaction rating of 75%.
• Future State Target: Customer satisfaction rating of 90%.
• Gap: 15 percentage points.

Subsequently, delve into the root causes behind each identified gap between the current and future states. Use various analytical techniques, such as brainstorming, cause-and-effect diagrams (Ishikawa or Fishbone diagrams), or 5 Whys analysis, to identify the underlying reasons for the gaps. Understanding the root causes is critical for devising effective solutions and action plans.

For example:

• Gap: Customer service response time not meeting the future state target.
• Root Causes: Insufficient staff training, outdated technology, and lack of automated response systems.

Factors Contributing to the Gap

Internal Factors (e.g., Processes, Systems, Resources, Skills):

Identify and analyze the internal factors within the organization that contribute to the gaps between the current and future states. These factors are within the organization’s control and can be influenced through strategic decisions and actions. Some examples of internal factors include:

1. Processes: Assess the efficiency and effectiveness of existing processes. Identify any bottlenecks, redundancies, or gaps in the workflows that hinder progress towards the future state.
2. Systems and Technology: Evaluate the organization’s current technological infrastructure and tools. Determine whether the existing systems support the desired future state requirements or if upgrades are necessary.
3. Resources: Examine the availability and allocation of resources, including human resources, financial capital, and equipment. Determine whether the organization has the necessary resources to achieve the future state objectives.
4. Skills and Training: Assess the skill sets and capabilities of the workforce. Identify any gaps in skills and knowledge that may hinder the organization from reaching the future state targets.

Download the Gap Analysis Template

External Factors (e.g., Market Trends, Competitors, Regulatory Changes):

Identify and analyze the external factors that contribute to the gaps between the current and future states. These factors are outside the direct control of the organization but can significantly influence its performance and success. Some examples of external factors include:

1. Market Trends: Analyze current and emerging market trends, consumer preferences, and industry developments. Identify how these trends impact the organization’s ability to achieve its future state objectives.
2. Competitor Analysis: Evaluate the strengths and weaknesses of competitors and how they compare to the organization’s capabilities. Identify areas where the organization lags behind or can gain a competitive advantage.
3. Regulatory Changes: Assess how changes in laws, regulations, or industry standards may impact the organization’s operations and ability to meet the future state requirements.
4. Economic Factors: Consider economic conditions, such as inflation, interest rates, and market stability, that can influence the organization’s financial performance and ability to invest in future state initiatives.

Risks of not addressing the gap and Opportunities of having addressed the gap

Risks of not addressing the gap

Identify and assess the potential risks and negative consequences that the organization may face if the gaps between the current and future states are not addressed. Failure to bridge the gaps could lead to various challenges, setbacks, and missed opportunities.

Some common risks associated with not addressing the gap include:

1. Loss of Competitive Advantage: Not achieving the desired future state may result in the organization losing its competitive edge and market position.
2. Customer Dissatisfaction: Failure to meet customer expectations and demands may lead to decreased customer satisfaction and loyalty.
3. Inefficient Processes: Unaddressed gaps in processes may lead to inefficiencies, increased costs, and operational inefficiencies.
4. Financial Losses: Failure to achieve the future state objectives may lead to financial losses, missed revenue opportunities, and increased costs.
5. Employee Disengagement: Lack of progress towards the desired future state may impact employee morale and engagement.
6. Compliance and Legal Issues: Failure to meet regulatory requirements or address changes in compliance standards could lead to legal or reputational risks.

Opportunities Gained from Addressing the Gap

Highlight the potential opportunities and positive outcomes that the organization can gain by addressing the identified gaps. Successfully bridging the gaps can lead to several advantages and benefits. Some opportunities gained from addressing the gap include:

1. Increased Market Share: Achieving the desired future state may lead to increased market share and a larger customer base.
2. Enhanced Customer Experience: Meeting customer expectations and delivering on the desired future state can lead to improved customer experience and loyalty.
3. Improved Efficiency and Productivity: Addressing process gaps can lead to streamlined workflows and increased efficiency.
4. Cost Savings: Closing gaps in operations can lead to cost savings and better resource allocation.
5. Innovation and Differentiation: Successfully implementing future state initiatives can lead to innovation and differentiation from competitors.
6. Attracting Talent: Progressing towards the desired future state can enhance the organization’s reputation and attractiveness to potential employees.

Download the Gap Analysis Template

Recommendations and Solutions for Gap Analysis

Proposed Strategies to Bridge the Gap

In this section, present the recommended strategies and approaches to bridge the gaps between the current state and the desired future state. Each strategy should directly address the identified gaps and align with the organization’s goals and objectives. Consider both short-term and long-term strategies that will lead to sustainable improvements. Clearly explain the rationale behind each proposed strategy and how it contributes to achieving the future state.

Action Plan with Specific Steps and Milestones

Outline a detailed action plan that lays out the specific steps and milestones required to implement the recommended strategies. The action plan should be well-structured, sequential, and time-bound. Include responsible parties or teams for each action, along with expected completion dates for each milestone. This ensures clear accountability and helps track progress throughout the implementation process.

Resource Requirements (Financial, Human, Technological)

Identify the resource requirements needed to execute the action plan effectively. These resources may include financial investments, human resources, technological upgrades, or external expertise. Quantify the estimated costs associated with each strategy and provide a budget for the entire implementation process. Ensure that the organization has the necessary resources to support the gap-closing initiatives.

Risk Mitigation Plan for Implementing Solutions

Outline the risk mitigation plan to address potential challenges and obstacles that may arise during the implementation of the recommended solutions. Identify key risks and uncertainties, along with their potential impact on the success of the gap-closing initiatives. For each risk, propose specific mitigation strategies to reduce or eliminate its negative effects. The risk mitigation plan helps ensure a smoother implementation process and minimizes disruptions.

Implementation Plan of the Gap Analysis

Timeline and Sequence of Activities

Provide a detailed timeline and sequence of activities for the implementation of the proposed strategies and action plan. Break down the action plan into smaller tasks or phases, and assign estimated start and end dates for each activity. Ensure that the timeline is realistic and considers any dependencies or interrelationships between tasks. Include milestones to track progress and celebrate achievements.

Roles and Responsibilities in performing a Gap Analysis

Identify and assign specific roles and responsibilities to individuals or teams involved in the implementation process. Clearly define who will be accountable for each task, who will be responsible for executing it, and who will be consulted or informed. Ensuring clear roles and responsibilities helps streamline communication and decision-making during the implementation phase.

For example:

• Project Manager: Overall coordination and management of the implementation plan.
• Department A Team: Responsible for implementing Strategy 1 and Strategy 2.
• Department B Team: Responsible for implementing Strategy 3 and Strategy 4.
• Finance Department: Responsible for budget allocation and financial oversight.
• Senior Management: Decision-makers and sponsors for the implementation process.

Communication and Stakeholder Engagement Plan

Outline a communication and stakeholder engagement plan to ensure effective communication with all relevant stakeholders throughout the implementation process. Identify key stakeholders, such as employees, management, customers, suppliers, or external partners, and determine the appropriate communication channels and frequency of updates.

The communication plan should include:

• Regular progress updates to stakeholders on the status of implementation.
• Channels of communication (e.g., meetings, emails, progress reports, presentations).
• Stakeholder engagement activities to involve them in the process and address any concerns.
• A feedback mechanism to capture suggestions or concerns from stakeholders.

Download the Gap Analysis Template

Monitoring and Evaluation of the Gap Analysis project

Key Performance Indicators to Measure Progress

Identify the key performance indicators (KPIs) that will be used to monitor and measure the progress of the implementation plan. These KPIs should be aligned with the objectives and targets set in Section III and should reflect the organization’s priorities. The selected KPIs should be specific, measurable, achievable, relevant, and time-bound (SMART).

For example:

• KPI: Customer satisfaction rating.
• Target: Achieve a customer satisfaction rating of 90% by the end of the next quarter.
• Progress: Monitor customer satisfaction scores on a monthly basis and compare them against the target.

Evaluation Criteria for Success:

Define the criteria that will be used to determine the success of the implementation plan. These criteria should be based on the achievement of the desired future state and the objectives set in Section III. The evaluation criteria should be clear, objective, and aligned with the organization’s overall goals.

For example:

• Criterion: Increase in market share.
• Success: Achieving a market share growth of 5% within the next six months.

Review Mechanisms and Frequency

Outline the review mechanisms and the frequency of evaluation to assess the progress of the implementation plan. Determine when and how progress will be reviewed, who will be involved in the review process, and the format of the review meetings or reports.

For example:

• Monthly Progress Review: Hold monthly meetings with the project team to review the progress, discuss challenges, and make necessary adjustments to the implementation plan.
• Quarterly Performance Review: Conduct quarterly evaluations to assess the achievement of targets and alignment with the desired future state.

Conclusion

Gap analysis is a valuable tool that supports decision-making, goal-setting, and continuous improvement efforts. It provides organizations with a systematic approach to identify and address challenges, maximize opportunities, and ultimately drive success and growth. It is a valuable tool for organizations seeking to make informed decisions, align their strategies with their objectives, and continuously improve their performance. It enables organizations to bridge the gap between their current state and their desired future state, driving growth, efficiency, and competitiveness.

Download the Gap Analysis Template

Frequently asked questions about gap analysis